More exposure for the Games

16/05/1998

SUKOM Ninety Eight Berhad and Carlsberg Brewery Malaysia Bhd yesterday
launched an advertising campaign to give more visibility to the
Commonwealth Games.
The Games logo will now be prominently displayed on 40 buses and 200
taxis with the message "Come up to the Games" in the Klang Valley, Penang,
Ipoh, Johor Baru and Malacca.
"This contribution is Carlsberg's commitment to lend support and promote
Malaysia as an international venue of sporting activities," said Carlsberg
managing director Datuk Jorgen Bornhoft.
Carlsberg were one of the first companies to sign with Sukom, pledging
RM5 million for the Games.
"Our budget for this form of transit advertising is RM900,000 and we
have a bigger budget for other promotional activities. As the first Asian
capital to host the last Games of the 20th century, we are happy to be
able to help promote the second largest sporting event in the world," said
Bornhoft.
(END)