Hashim happy with way RTM are handling promotional activities

12/08/1997

RTM, the host broadcaster for the 1998 Commonwealth Games in Kuala Lumpur
have been praised by Sukom '98 Berhad for their promotional activities.
"I am very happy with the way RTM are handling the promotions," said
Sukom chairman Jen (R) Tan Sri Hashim Ali yesterday.
He was speaking after chairing a Sukom board of directors meeting at the
Mines Beach Resort in Seri Kembangan.
The meeting discussed the financial and broadcasting aspects of the
Games.
The broadcasting consortium of local and international media will play a
pivotal role during the Games which is expected to attract about 500
million viewers from around the globe.
"It was also decided that the coverage of the opening and closing
ceremony will be handled by the British Broadcasting Corporation (BBC) and
RTM. All the other TV stations like TVNZ, ABC, Star TV, Astro have also
been delegated to concentrate on certain sports.
"Holland, who are experts in marathons and walking, will cover those
events and athletics will be by RTM and BBC," said Hashim.
Sukom are in the midst of roping in more TV stations: "Canada's CBC have
shown interest and right now we are discussing the sale of TV rights with
them."
The meeting also discussed the sale of tickets, which can be bought via
the Internet, phone and direct sales at various locations by the end of
the year.
"This is a very positive move, because even at the Olympics or the
Victoria Games, sale of tickets only took place about six months before
the Games. Sukom will have about a year."
On finance, he said, sponsors have come up RM74 million and more are
expected to come soon. Television rights account for 7.3 per cent of that
amount.
A change of venue for cricket was also decided. The main venue has been
shifted from Bukit Kiara to the Selangor Turf Club.
"The Turf Club management have pledged to provide the facilities and
since it is close to the Games Village and other games stadiums, the
finals will be held there," said Hashim.
The Fourth Board of Directors Meeting will be held on Sept 9 and the
discussion will be centred around insurance and preparations of the Games
Village.
(END)